For most, graphics such as a bitten apple, three stripes on sportswear or a large yellow letter “M” – immediately evoke associations with a particular brand. Yes, these brands have already become known around the world, but they started small. At the same time as their business developed, their graphic images and identity acquired characteristic features and shades.

Images, slogans and even combinations of full colors, convey to you the feelings that the manufacturer is trying to combine with their product or service. It is corporate identity that provides the external image of the company in the eyes of the public, customers and employees. It is provided by various means, such as appropriate design, branding and use of trademarks